AI-powered virtual fitting solution showing how clothes look on different body types.

Description

Fits.me provides virtual fitting room technology that allows customers to see how clothing will look on 3D models that match their exact measurements. It features adjustable 3D Body Models and photorealistic Garment Visualization showing fit, drape, and fall. This significantly reduces returns—one of the biggest challenges in fashion e-commerce. Size Recommendations are based on specific garment fit and body measurements. The solution integrates seamlessly with e-commerce websites and uses Robot Technology in the backend to capture precise garment data. Used by major retailers like ASOS and Bestseller, it addresses the sizing inconsistency problem that causes 30-40% return rates. Customers input their measurements once, and it works for tops, dresses, and pants across different body types. It increases confidence in online purchases and offers an API for retailers. Following its acquisition by Rakuten, Fits.me continues to demonstrate the practical application of AI in reducing friction for online fashion shopping.