Description
True Fit is the leading size and fit recommendation platform for fashion retailers using machine learning. It features the Genome Dataset with fit data from millions of shoppers and products. Size recommendations are based on brand, style, and previous purchases, learning each shopper's unique fit preference. It dramatically reduces return rates, as poor fit is the #1 reason for returns. It increases conversion rates as shoppers gain confidence in sizing. The platform offers cross-brand sizing intelligence, knowing that a size 8 in Brand A may equal a size 10 in Brand B. Integrated with 17,000+ brands. Available on mobile and desktop. Builds detailed shopper profiles. Provides garment-specific recommendations rather than generic ones. Data Network Effect: more data leads to even better recommendations. Used by Nordstrom, ASOS, Macy's, and many more. The Fashion Genome follows a similar concept to the Music Genome Project. Includes an analytics dashboard for retailers. A data-driven approach to a persistent fashion retail problem. Cloud-based SaaS.
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