Virtual try-on technology acquired by Walmart that allows you to virtually try on clothes in photos.

Description

Zeekit is a virtual try-on technology acquired by Walmart for its e-commerce platform. Using the "Upload Your Photo" feature, AI realistically overlays clothing onto your image. The Mix & Match feature allows you to combine different items, while Body Mapping Technology understands proportions and fit. It features Photorealistic Rendering of garments and works with a wide variety of clothing types. Zeekit addresses a major pain point: uncertainty about how an item will look on you. Available via mobile app and web integration, its post-acquisition Walmart integration has significantly enhanced their fashion offering. Previously used by standalone retailers, it utilizes advanced Computer Vision and Graphics Rendering. It provides a Personalized Shopping Experience and includes Social Sharing for virtual outfits. It reduces returns and increases purchase confidence. It also raises considerations regarding body image. This Israeli startup was acquired by Walmart as a strategic investment in fashion tech, demonstrating how major retailers are investing in AI to compete with Amazon.